Website Design, SEO,
Analytics – and more

I am a freelance web designer from Chester, building online solutions with WordPress & providing monthly support for your business or charity

I design websites that look good, and add value to your business
GPete websites and more
Pete Fryer
Web Designer


I provide full documentation in how the site is constructed, and a personalised video on how to edit the site.  As part of the handover on project completion, I can provide full tuition to you or a member of your company so that you stay in control of your site, your hosting – and your business.

Social Media

I configure your site so that it will be found by search engines

Your site will be fully configured and optimised for search engines, so that it ranks well in Google – increasing your sales!

MY Sites remain responsive across all devices

Your site will look good on any size screen – TV, PC, laptop, tablet or mobile phone.  I test my designs comprehensively across various devices to ensure a consistent look and a professional image for your business.

Web design

I design for your business

Google Analytics

I install Google Analytics to your site. If you choose my care plan I will provide monthly analysis of performance and suggestions for improving your conversion rate.

Social Media Integration

I ensure that your social media accounts link to your site, enabling your clients to receive a full service from your on line activities,

Web design

Amazingly responsive

All of my sites are built in WordPress, a program designed to adjust the content according to the screen size

Accessibility built in

I build in options to allow users to change the font size and colour scheme. I believe all web designers should pay more attention to this area.

What does a typical job look like?

This is a typical process of designing and launching a new site


Before we do anything, I always make sure to find out as much as I can about your project and assess your current website – for free. In this stage, I analyze the technologies your site is using, what it is built on, how it is maintained, and offer up any suggestions that I think might help. It’s also a good time to realize if this is a good fit for the both of us. I love what I do, and one of the reasons I like doing it is because I get to meet some great people. If you are interested in getting a completely free consultation on your project and analysis of your current website, click here.


Let’s get down to the thing that matters most – your business. We’ll go over what you are ultimately looking to achieve and what I will be able to do to assist you in reaching that goal. I’ll take a look at the competitive landscape and assess what is working and what isn’t. We’ll iron out things like who is your target market, and what channels you see the majority of your website visitors coming from? These kinds of questions help me form the right course of action when it comes time to designing and implementing a content strategy that fits the needs of your business and its customers.


I’m not ashamed to admit it – this is by far my favorite part of the entire process. I’ll work with your logo and brand colors to deliver the website design you want and love. The visual will remain consistent to the brand while adhering to the main goals we outlined in our Discovery phase of the project. We will start off with wireframes that serve as the basis for how the content will be laid out through the site. Once a structure has been agreed upon, I will start bringing the brand to life in mockups. These mockups (the homepage and 1 interior page) serve as the pixel perfect images that encompass your website’s visuals. At this time we will go through one round of revision, which is your chance to gather a list of everything you would like to see changed from the mockup I sent. Once those changes are squared away, we’re ready for development.


Time to turn that mockup into a functional user interface for your visitors. It goes without saying in today’s age, that every website should be responsive. Your visitors are coming to your site from a lot of different screen sizes. and devices.  A broken or faulty experience across any of those could result in a frustrated, non converted user. Your website will look good and function on all screen sizes and use the most up to date web languages and technologies. I  find maintenance and ease of use to be the best for my clients on WordPress. Running your business successfully is a full time job in itself, so I never expect someone to allocate extra time to updating content, writing blog posts, and keeping up with all other maintenance and security measures so I always offer a maintenance plan for all of the sites I create.

Quality Analysis and Go Live

A good part of QA happens in the development stage, but any quality web designer would be remiss not to do a round or two of QA before he/she is ready to put a site live on the internet for public consumption. I will run through the site and make sure it looks good on multiple screens. I will also set you up with a Google My Business page if you don’t have one, and link any social media account that you maintain to provide your business with a complete on line marketing service that will put you ahead of the competition.  Once I check everything off to make sure all of the links work and the site speed is optimised – we are ready to go live!

Marketing and SEO

Now that you have a shiny new website that you love, it is time for it to gain some traction with Google and other site crawlers. A clean, usable website is a great improvement that is necessary for any business. It’s easy for your users and Google awards that, however it is always best to invest in an SEO or social media strategy as well. Basic SEO measures are put into place with every site I do, but I provide additional SEO services that are a little more robust and aggressive in their plan of attack. You love your new site – let it be seen!


I live in the Chester area, and design for small businesses and charities

Fir Tree Avenue, Chester

Call me

Please give me a call to discuss your web design or site maintenance requirements

01244 679945

Use my contact form

 I live in the beautiful city of Chester in the North West of England

 Have a look at my social media accounts

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